Be relevant. Be active. Be present.
Let’s face it; in order to connect with your audience, you have to be where they are – online. You also have to know who they are and what inspires them in order to produce relevant content that has context. Lastly, you have to actively participate to drive interaction and engagement. Sure it sounds like a lot of work. That’s because it is. However, imagine having a highly trained staff that is solely dedicated to connecting and interacting with potential and existing customers of your brand.
The Human Element
It’s the extra element of human touch we add to your brand that gives it personality, ultimately bringing your brand to life in the online world. It’s the shared communication that enriches the overall feel and perceptions of your brand, simply because that’s what people want. They want to be heard. They want to voice their opinions and receive affirmation that someone on the other end actually cares.
YOUR AUDIENCE DOESN’T WANT TO BE SOLD; THEY WANT TO BE INSPIRED TO BUY. LET US TELL YOUR STORY AND INSPIRE ACTION.
We’re intensely focused on our clients’ results. This is how we measure our success and is the basis for our long-term client relationships.
The starting point of every marketing endeavor must be a clear understanding of the brand, target audience and industry. Our team combines extensive research with an in-depth audit to determine just how we will connect your brand with your customers online.
An online marketing strategy is driven by data and by your brand story. We will identify the right keywords for targeting your custom audience. We will strategize the best language to bring your brand to life online.
We believe content should inspire, educate, entertain and convince. Our creative content approach will make your brand stand out from the rest in the online realm. Our team of writers, photographers, videographers and designers will develop strategic content that distinguishes and validates your brand as an industry leader.
Whether it’s improving your SEO, driving more traffic to your website, or expanding your reach on social media, optimization is a piece we can measure in a quantifiable way. By combining the right content with the right keywords, we’re able to hone in on the customer journey and draw a more focused attention to the end result you desire.
The online world never sleeps. It’s a 24/7 machine and publishing content anytime, anywhere won’t get results. We understand not only when content should be published, but also where and to whom. We help your brand break through the clutter and be seen by your target customers – whether that’s through social media, earned media, blogs, press releases, and whatever other outlets your customers are present on.
Promotion ensures that your content is actually seen by your audience. We make each piece of content relevant to your real fans. We also promote to targeted audiences to grow a larger, likeminded community of followers. We increase your shares, comments and likes organically and through online promotion. We target the right customers on the right platforms to achieve the greatest results.
We represent your brand voice in every single aspect of your marketing strategy, whether that’s in the creation of content or when talking with a fan who replied to your social media post. We follow back, comment back, converse, and share. We engage in meaningful two-way conversations. We bring your brand to life online by staying active and accessible. We outreach to potential customers, influencers, and media to grow your online presence.
Track & Fine-Tune
We track results of content, likes, engagements, shares, click through rates, and more to see where there is room for improvement. We evolve and fine-tune your strategy so you’re always publishing the content that has the highest propensity to succeed. We remember which keywords, images, advertisements, and call-to-action statements work, all the while tracking results, so we can repeat history and better the future of your business.
We help you set goals for your brand and go above and beyond to achieve these goals. We measure these goals both quantitatively, through data and analytics, and qualitatively, through conversation and relationship analysis.
We set up checkpoints to communicate your results and look over the data with you. We explain the numbers in terms you understand and transform statistics into meaningful insights. We celebrate your wins and seek out areas for improvement.
Our team is actively and constantly looking for ways we can improve your strategy and increase your reach. We’re both trend setters and trend followers. We know when to try something out of the box and when to go with the flow. We’ll always be the first to inform you of an update in the online world and how your brand can benefit from new tools. We adapt your strategy to blend in with the online trends and stand out to your target customers.
JIMMY CLARKEFounder & CEO
As an Online Marketing Strategist, it is my mission to help all companies see their potential. I guide and build online programs that drive measurable results.
Brenna BurkeEarned Media Specialist
Brenna excels at developing connections, consistently demonstrating her powers of insight and intelligence.
SIERRA DUARTESOCIAL MEDIA MANAGER
Sometimes an engaging personality takes effort. Not so with Sierra. She elevates every experience, online and in person.
TAYLOR HAMILTONCreative Visual Content Manager
Gifted with an appreciation for quality aesthetics, Taylor applies it when making our dynamic content.
AIMEE GRISWOLDSOCIAL MEDIA MANAGER
Determined to make a difference for her clients, Aimee approaches each account with careful consideration. And it shows.
EMILY BARTHOLOMEWPROJECT ASSISTANT
With unparalleled wit and positivity, Emily faces each day (and its opportunities) head-on, with a focus on quality.